Using LinkedIn to Generate Alumni Story Ideas: Part 1

Finding alumni success stories to share in alumni magazines, online news stories, and recruitment marketing materials can sometimes seem like a daunting task for college communications professionals. But with all the social media tools at your disposal, it’s never been easier to find out what alumni are doing.

The next time you’re asked to find alumni story ideas turn to LinkedIn first. On LinkedIn, you can see aggregate data on companies that hire the most alumni from your school, and you can search by your college name to find alums and check out what they’re doing today. Here’s how.



LinkedIn alumni search results

Step 1: Log in to LinkedIn and click on Advanced Search. The Advanced Search box will give you several options of information to enter. In the School box, enter your college’s name.

Step 2: The default results will show you people from your school who share your connections. To search all of LinkedIn for alumni (not just your connections), check the All box under the Relationship section to the left of your results.

Step 3: To review results, click on each page of results or the Next button. If you’re looking for a specific type of alum (such as a recent alum who’s been in the workforce less than 5 years, or an alum working in the financial services or hospital/health care industry), you can narrow results using the categories on the left: Current Company, Industry, Past Company, School, Years of Experience, Function, Seniority Level, etc.

Step 4: Before you use information you find here, contact the alumnus or alumna to confirm the information is up-to-date. If one alum’s job or company sounds interesting, contact him or her to schedule an interview so you can learn more and get a story for your website or alumni magazine, or get a quote for a recruitment marketing brochure.

In my next blog post, I’ll cover how to find alumni employment data on LinkedIn.

About Dana’s Creative Services

Dana’s Creative Services is a writing and editing services company that helps businesses communicate better with their target audiences. Dana McCullough, owner of Dana’s Creative Services, writes and edits copy for brochures, newsletters, websites, blogs, magazines, and books. Her clients include universities, nonprofit organizations, magazine publishers, and book publishers nationwide. Dana has a bachelor’s degree in journalism and frequently writes and edits copy on higher education, genealogy/family history, health, and business topics. Twitter: @DanasCreative