College Marketing: 5 Editorial Style Guides to Model Yours After
A couple of weeks ago, Dana’s Creative Services shared information about why having an editorial style guide is important. It’s not just large universities that have editorial style guides—colleges of all sizes have style guides to ensure their communications and marketing pieces have a consistent style and voice to support their brand.
Today, I’ve found five examples of college and university style guides that you can use as an example when creating your own style guide. If your university doesn’t have editorial style guidelines (or if you’re hoping to update your university’s guidelines), you can use these as inspiration.
1. Iowa State University. This university’s editorial style guide is part of its overall visual identity system that supports its brand. The guide addresses items like acceptable abbreviations to use, how to capitalize academic and administrative titles, formal names for departments, words to avoid using, and capitalization rules.
2. Saint Leo University. Because of this university’s multiple centers across the country, it’s important its staff at all locations adhere to a consistent style to support the university brand. This comprehensive style guide addresses standard descriptions of commonly used terms; key university messages; punctuation; official terminology for university buildings, landmarks, and center locations; and commonly used acronyms.
3. University of Missouri. This university established its writing and editing guidelines to help “ensure clarity and cohesion while reinforcing Mizzou’s distinctive identity.” The editorial style guide include an A-Z list of common terms and word usage (such as adviser, not advisor), info on how to write good captions and headlines, and tips for finding facts about the university, interviewing sources, and fact checking articles.
4. Beloit College. This Wisconsin college’s style guide covers commonly used terms, names and descriptions of campus facilities, how to list alumni graduation dates, and more.
5. Swarthmore College. This Pennsylvania college’s style guide includes guidelines on everything from academic degrees and student organization names to punctuation usage and class note style.
About Dana’s Creative Services
Dana’s Creative Services is a writing and editing services company that helps businesses communicate better with their target audiences. Dana McCullough, owner of Dana’s Creative Services, writes and edits copy for brochures, newsletters, websites, blogs, magazines, and books. Her clients include universities, nonprofit organizations, magazine publishers, and book publishers nationwide. Dana has a bachelor’s degree in journalism and frequently writes and edits copy on higher education, genealogy/family history, health, and business topics.
Expert Tips for Finding College Scholarships
Have I mentioned how much I love writing articles and blog posts for My College Guide? One of the reasons I enjoy this so much is that I get to talk to college administrators, admissions professionals, and financial aid staff all around the country and get their best advice to help high school students prepare for college.
These professionals often have so much great advice to share that we can’t include it all in the magazine articles. This was the case with information on finding and applying for college scholarships for a recent article. Because of this, I compiled the “extra” advice into a new blog post. See expert scholarship advice from professionals at Iowa State University and William Peace University in my latest post.
Wouldn’t It Be Nice if Scholarship Money Grew on Trees?
For high school students (and their parents), figuring out how to pay for skyrocketing tuition, room and board, fees, and books is no easy task. Unfortunately for students, college money doesn’t grow on trees. But there are tons of scholarships, video contests, and essay contests students can enter from 9th through 12th grade to earn money to help pay their future college bills.
In my recent article for My College Guide‘s Sophomore 2014 edition, I spoke with college professionals from William Peace University and Iowa State University to get their advice on starting the scholarship search early.
Read the My College Guide scholarships article. (My article starts on page 36c of the digital edition.)