Tag Archives: iowa state university

College Marketing: 5 Editorial Style Guides to Model Yours After

Style GuideA couple of weeks ago, Dana’s Creative Services shared information about why having an editorial style guide is important. It’s not just large universities that have editorial style guides—colleges of all sizes have style guides to ensure their communications and marketing pieces have a consistent style and voice to support their brand.

Today, I’ve found five examples of college and university style guides that you can use as an example when creating your own style guide. If your university doesn’t have editorial style guidelines (or if you’re hoping to update your university’s guidelines), you can use these as inspiration.

1. Iowa State University. This university’s editorial style guide is part of its overall visual identity system that supports its brand. The guide addresses items like acceptable abbreviations to use, how to capitalize academic and administrative titles, formal names for departments, words to avoid using, and capitalization rules.

2. Saint Leo University. Because of this university’s multiple centers across the country, it’s important its staff at all locations adhere to a consistent style to support the university brand. This comprehensive style guide addresses standard descriptions of commonly used terms; key university messages; punctuation; official terminology for university buildings, landmarks, and center locations; and commonly used acronyms.

3. University of Missouri. This university established its writing and editing guidelines to help “ensure clarity and cohesion while reinforcing Mizzou’s distinctive identity.” The editorial style guide include an A-Z list of common terms and word usage (such as adviser, not advisor), info on how to write good captions and headlines, and tips for finding facts about the university, interviewing sources, and fact checking articles.

4. Beloit College. This Wisconsin college’s style guide covers commonly used terms, names and descriptions of campus facilities, how to list alumni graduation dates, and more.

5. Swarthmore College. This Pennsylvania college’s style guide includes guidelines on everything from academic degrees and student organization names to punctuation usage and class note style.


About Dana’s Creative Services

Dana’s Creative Services is a writing and editing services company that helps businesses communicate better with their target audiences. Dana McCullough, owner of Dana’s Creative Services, writes and edits copy for brochures, newsletters, websites, blogs, magazines, and books. Her clients include universities, nonprofit organizations, magazine publishers, and book publishers nationwide. Dana has a bachelor’s degree in journalism and frequently writes and edits copy on higher education, genealogy/family history, health, and business topics.

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Impressive Iowa Businesses

Newsletter writingEach time I write newsletter articles for Iowa State University’s Center for Industrial Research and Service (CIRAS), I am constantly impressed by the work being done at Iowa companies and by CIRAS.

In the latest issue, I had the opportunity to talk with a door and lock company that continues to grow after more than 100 years in business, a deicing product company that’s working on a revolutionary product, three companies that are improving their online presence after attending an internet marketing boot camp, and Lean business leaders who have created an organization to support each other in developing and implementing Lean processes and practices.

Check out the amazing work by CIRAS and Iowa companies in the recently published winter edition of CIRAS News. (See my articles on the cover and on pages 4, 7, 12 and 13).

Developing a Lean Business Culture

ciras-fall2013Throughout the past few months, I have had the opportunity to write about Lean processes and Lean culture development for Iowa State University’s Center for Industrial Research and Service (CIRAS) newsletter. In an article that appears in the Fall 2013 CIRAS News, I spoke with Lean coordinators at three Iowa companies: ALMACO, Pella Corporation and Stellar Industries.

These companies have been on their Lean journeys for various lengths of time, but the commitment to the Lean process and culture remains important to each company’s operations. I think Gina Singer, one of Pella’s continuous improvement managers, summed up the Lean experience well: “In a sustained Lean journey, continuous improvement is driven by everyone, every day.”

For the full article on how CIRAS is helping these three Iowa companies develop and sustain Lean cultures, see the Fall 2013 CIRAS News (PDF, page 8).

Expert Tips for Finding College Scholarships

Scholarship MoneyHave I mentioned how much I love writing articles and blog posts for My College Guide? One of the reasons I enjoy this so much is that I get to talk to college administrators, admissions professionals, and financial aid staff all around the country and get their best advice to help high school students prepare for college.

These professionals often have so much great advice to share that we can’t include it all in the magazine articles. This was the case with information on finding and applying for college scholarships for a recent article. Because of this, I compiled the “extra” advice into a new blog post. See expert scholarship advice from professionals at Iowa State University and William Peace University in my latest post.

Wouldn’t It Be Nice if Scholarship Money Grew on Trees?

Higher education writing sampleFor high school students (and their parents), figuring out how to pay for skyrocketing tuition, room and board, fees, and books is no easy task. Unfortunately for students, college money doesn’t grow on trees. But there are tons of scholarships, video contests, and essay contests students can enter from 9th through 12th grade to earn money to help pay their future college bills.

In my recent article for My College Guide‘s Sophomore 2014 edition, I spoke with college professionals from William Peace University and Iowa State University to get their advice on starting the scholarship search early.

Read the My College Guide scholarships article. (My article starts on page 36c of the digital edition.)

Iowa Business Insights

Newsletter coverI enjoy writing quarterly newsletter articles for Iowa State University’s Center for Industrial and Research Service (CIRAS) because of the excellent business people I get to interview and small businesses I get to learn about.

One of my latest articles is the cover story for the CIRAS News Summer 2013 newsletter. The story is about two Iowa-based companies—one that manufactures trailers and another that manufactures sports equipment—and the product testing they do at Iowa State’s Structural Engineering Laboratory.

Read the cover story, plus check out my other articles in this edition including ones titled “CIRAS Presents Products Made in Iowa at Engineering Career Fair,” “CEO Peer Council Service Now Being Offered,” and “Iowa Business Council and CIRAS Partnership Helps Iowa Companies Succeed.”