Why College Marketers Need to Know BuzzFeed
On a recent visit to a college campus, a roomful of students agreed on the one website they read/visit regularly: BuzzFeed. If you haven’t heard of it, it’s time you check it out.
So what is BuzzFeed? It’s a “social” news and entertainment site that lets visitors rate the articles they read based on which ones make them laugh, which ones are “cute,” which ones “fail,” and more.
The articles are short. They’re written in a straightforward, conversational, and slightly edgy tone. Many include images and/or videos. Many are written in a top-10 list style.
Visitors can know which articles are most popular by viewing articles identified with the “trending” icon (the upward zig-zag arrow).
Why should you get to know BuzzFeed? According to the site’s advertising media kit, BuzzFeed gets 175 million unique visitors each month, and 50 percent of those visitors are 18-34 years old.
If you’re looking for a place to spend advertising dollars for transfer or young adult students, BuzzFeed might be worth a look.
Also, if you want to get an idea for the tone and language prospective and current students enjoy, reading BuzzFeed articles and viewing their videos can give you inspiration for the tone and conversational style you may want to try using in your college’s marketing pieces.
About Dana’s Creative Services
Dana’s Creative Services is a writing and editing services company that helps businesses communicate better with their target audiences. Dana McCullough, owner of Dana’s Creative Services, writes and edits copy for brochures, newsletters, websites, blogs, magazines, and books. She frequently writes and edits copy on higher education, genealogy/family history, health, and business topics. Twitter: @DanasCreative